Published July 2026 • 6 min read
Pricing is the highest-leverage decision you make. A 50% price increase with zero extra work doubles your profit. Here's how to get it right.
$4.99 converts better than $5.00. $9.99 converts better than $10.00. The difference is just a penny, but the left-digit effect is real.
Show a "premium" version at $49, then your main product at $19. The $19 feels like a deal. This is why SaaS companies have 3 pricing tiers.
Restaurants have known this for decades: "4.99" converts better than "$4.99." The dollar sign triggers "pain of paying." Test it on your page.
| Product Type | Sweet Spot | Why |
|---|---|---|
| Simple checklist/guide | $4.99 - $9.99 | Low friction, impulse buy |
| Template (Notion/Figma/HTML) | $9.99 - $19.99 | Saves hours of work |
| Course/video series | $29 - $99 | High perceived value |
| Tool/script/automation | $19 - $49 | Saves money or time |
| 1:1 consultation | $50 - $200/hr | Time is finite |
Week 1: Launch at $4.99. Track conversion rate.
Week 2: Raise to $9.99. Track again.
Week 3: If conversion drops <30%, keep $9.99. If it drops >50%, go back to $4.99.
Rule: If you're selling >5% of visitors, your price is too low.
Don't forget to calculate net revenue:
At $4.99: Gumroad keeps $0.79. Crypto keeps $0.01. That's a 78x difference.
Or get the complete toolkit with templates, checklists, and 50 launch platforms: The Solo Maker Launch Kit ($4.99)